On Apple's earnings call July 30, CEO Tim Cook said: Instead, Epic is seeking injunctive relief to allow fair competition in these two key markets that directly affect hundreds of millions of consumers and tens of thousands, if not more, of third-party app developers.Īt its WWDC, Apple made sure to mention how much it has supported developers and enabled them to build businesses. Nor is Epic seeking favorable treatment for itself, a single company. Epic is not seeking monetary compensation from this Court for the injuries it has suffered. Epic also said it is sticking up for the little developer.Įpic brings this suit to end Apple's unfair and anti-competitive actions that Apple undertakes to unlawfully maintain its monopoly in two distinct, multibillion-dollar markets: (i) the iOS App Distribution Market, and (ii) the iOS In-App Payment Processing Market (each as defined below). In addition, Epic said it is looking for injunctive relief on fees instead of monetary. We will make every effort to work with Epic to resolve these violations so they can return Fortnite to the App Store. The fact that their business interests now lead them to push for a special arrangement does not change the fact that these guidelines create a level playing field for all developers and make the store safe for all users. Epic agreed to the App Store terms and guidelines freely and we're glad they've built such a successful business on the App Store. Epic enabled a feature in its app which was not reviewed or approved by Apple, and they did so with the express intent of violating the App Store guidelines regarding in-app payments that apply to every developer who sells digital goods or services.Įpic has had apps on the App Store for a decade, and have benefited from the App Store ecosystem - including its tools, testing, and distribution that Apple provides to all developers. As a result their Fortnite app has been removed from the store. Today, Epic Games took the unfortunate step of violating the App Store guidelines that are applied equally to every developer and designed to keep the store safe for our users. At a market cap of nearly $2 trillion, Apple's size and reach far exceeds that of any technology monopolist in history.Įpic continues to argue that Apple exacts "an oppressive 30% tax on the sale of every app." Apple is bigger, more powerful, more entrenched, and more pernicious than the monopolists of yesteryear. Fortnite offered permanent discount prices on virtual offers for every purchase on PlayStation, Xbox, Nintendo Switch, PC, and Mac, and then Apple made its iOS move.Īpple has become what it once railed against: the behemoth seeking to control markets, block competition, and stifle innovation.
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