![]() au is the domain for the burger companyĬan you see how this situation could create real confusion for online customers and potentially dilute a brand online?.com.au is the domain for the fireworks and special effects business.We now have a situation where two websites, owned by two different business, share pretty much identical domain names but offer completely different products or services: The Works Burger Company, based in Sydney, sees that domain is available and purchases it. au direct domain name becomes publicly available on a first-come, first-served basis. The company fails to secure before 20 September 2022 and continues to operate with its existing domain. The business has spent the past 17 years building its brand online and invests a substantial amount of its annual marketing budget in search engine optimisation and search engine marketing. The company registered the domain name in 2005. The Works is an Adelaide-based fireworks and special effects business and is the leading supplier in South Australia. If this happened, you could end up with a branding problem on your hands. au direct domain and using the same business name as yours. The reason why is because from 20 September, it will become publicly available and you run the risk of someone else purchasing the. au direct name before 20 September 2022 deadline, the brand you’re working so hard to build could potentially hit a major roadblock. au direct domain name? No.ĭo we recommend purchasing one if you want to grow your brand presence online? Yes. You can learn more about auDA’s process for resolving contested names on its website. au direct name, it becomes a question of who takes greater priority. In situations where multiple parties want to use the same. au direct name becomes contested.Īccording to auDA, contested names are rare and the double up occurs when different individuals, or organisations, share the same business name but are registered in different open namespace categories. ![]() In cases where another party is eligible to use the same. You can do this by contacting an auDA accredited registrar like Webcentral or GoDaddy. direct name, you’ll need to apply for priority status to register your exact match before 20 September 2022. If you’re the only one that holds the au. You can also see if anyone else is eligible to use the same. ![]() ![]() You’ll be able to check if your current domain name is reserved for priority allocation for. au domainĮnter your current domain name into the auDA’s priority status tool. au direct name is effectively on hold until you decide to register it. au open namespace, you must apply for priority status to register the exact match of your website’s name as a. If your website was created before 24 March 2022 and ends with an. au direct domain name option apart is that any individual or organisation, with a proven connection to Australia, can register for one. au is a new addition to the categories of existing Australian open namespaces members of the public can register like:Ĭertain criteria, like business type and purpose, need to be met to use one of the open namespaces above. au in reflects the global shift towards direct domains with several countries now using them including the United Kingdom (.uk), the United States (.us) and New Zealand (.nz). au direct launched in March this year and according to auDA, the not-for-profit organisation that oversees domain name rules in Australia, they’re shorter and simpler.ĪuDA also says the introduction of. It’s called a direct domain and it ends in. If the answer’s yes, there’s a new domain name option you need to know about and it could be a big deal for your business brand. Was your website created before 24 March 2022?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |